B.C. government bans cannabis promotion of any kind at liquor-licensed venues and events

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The liquor and cannabis regulation branch has sent an explicit message against the co-use of alcohol and cannabis.

"Cannabis promotion of any kind on licensed premises or at an event held under a special event permit is prohibited," the branch stated in a policy directive today.

It means that there can be no promotion of cannabis not only when there's also a special event licence, but also in connection with liquor licence holders in the following categories:

• catering;

• food primary;

• liquor primary;

• manufacturer;

• licensed retail store;

• u-brew and u-vin;

• and wine store and special wine store.

This directive has been issued just over a month before cannabis edibles, extracts, and topicals will become legal in Canada.

The liquor and cannabis regulation branch is part of the Ministry of Attorney General. It supervises more than 10,000 licensed establishments and more than 25,000 licensed events per year in B.C.

Its public-safety mission includes promoting safe establishments and safe communities, and minimizing the health and social harms of liquor and cannabis.

Part of its public-interest mission is to help licence holders succeed and to enable vibrant liquor and cannabis industries.

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